Marketing essay. Ad/Viral Campaign

Video:
https://www.youtube.com/watch?v=pfxB5ut-KTs

In advertising, the best way to sell your product is through catching your consumers attention, creating  something people want to talk about. One of the most popular techniques is using humor to sell your product, another is through using sexual innuendos 'sex sells', if your product is being aimed at an older audience, granted.Another way of selling your product is though using idealism, using statements which convince people that by buying a deodorant or a new hair gel will change your life. Adverts are created to sell the product, at any means. People complain it's a form of hypnosis, but the consumers are inevitably responsible for buying it. Every advert has the same agenda, to sell the product, and to promote the brand.  I'm going to discuss the massively popular Evian campaign, 'baby and me' a TV advert, viral campaign, and app.

With the ever growing popularity of viral marketing you can easily get people involved in the campaign. Through mainstream sites such as twitter and Facebook, your potential consumers will catch on to your campaign if you choose to involve them. The video was mentioned in over 57,000 tweets, was shared over 1 million times on social sites, and gained 1.1 million Facebook likes and 289,000 comments.

The baby and me campaign is not only a television advert but also an app. It's genius, it's fun, universal, and it promotes the product on a massive scale. The advert received a huge 20 million views in the first 2 days, and over 73 million views and 130 million views in total across all sites. The app let people see there 'baby face' by uploading a picture of themselves. Involving your consumers by offering them something in return is a great way of using relationship marketing, which creates strong customer loyalty to the brand.

The Evian campaign 'live young' is in the top five most successful and recognized adverts of the year. Its success was partly down to its open humour, being funny to such a wide target audience, its characters ages range from babies to an old women. Like its potential audience, and its product, it is for everyone. Its marketing strategy is what made it universally famous. It has been launched worldwide, and has an ongoing slot on 4od one of the most popular online players. It is also connected with social media through twitter 'We are social' on twitter encourages followers to re-tweet the ad, which will enter them into a draw to win tickets to the BAFTA TV awards. Just one of the online competitions supporting the baby & me campaign. The campaign is constantly coming up with new ways to interact with its client base, and it is obvious that Evian choose to promote their product through using creating a relationship with its consumers.