Tuesday, 17 June 2014

Corporate Promo- Extra Work

Schedule- 

- Firstly I will be evaluating the location, experimenting with sound, and experimenting with camera angles, and in which rooms looks most professional down to lighting and background.

-On my second day I prepared interview questions etc. and arranged timings for interviews the following week, which included getting permission from parents to interview their children.

-On my next day of corporate promo I stayed at Leigh Tutoring all day so I could film it in its natural environment, I sat in on classes and got some very useful footage. I also interviewed all teachers, and a select group of pupils.

-I then went into the editing stage, I wanted my piece to look professional, and spent a while adding text and effects to give all the information needed in the video.

-Finally I exported to the promo and sent it to my client.

Shot list- 

Medium shot- interviewing stage. Face on shot, looked simple yet professional. Since the video is just about giving information there was no need for experimenting with close ups etc.

Birds eye view- A higher view of the class, so that it gives a full picture of the class and the setup.

Tracking shot- shot going along all pupils hard at work in the classroom.

Equipment list-  

Shotgun microphone- Microphone good for interview use because it directs the sound in one place.

Sony Z5- Good quality camera giving a professional look.

Location Report-


Location 1- Interview room 
Contact Person: Molly Noble and/or Keely Kingswell  Feasible Shooting Space: Yes  
  • Electricity- Wires and plugs. 
  • Audio- Shotgun mic. No background noise. 
  • Lighting- Lights already on set.
  • Logistics- all in place. 

Location 2- Classroom 

Contact Person: 
Molly Noble and/or Keely Kingswell 

Feasible Shooting Space: Yes
  • Electricity: Wires and plugs. 
  • Audio: Shotgun mic. No background noise. 
  • Lighting: Lights already on set.
  • Set: Safe. 
  • Logistics: all in place. 





Friday, 6 June 2014

Ident case study

IDENT CASE STUDY

The purpose of TV idents is to create a strong channel identity. So people instantly connect certain colours, styles, and effects, with your channel. The decisions on what you want your channel to project, should depend on the programmes it plays, and the audience who would want to watch these programmes. 

For example, if you were going to create an ident for a kids channel, you would have to create something that would visually grab a kids attention. An ident which does this is:

CBBC 'splat' ident:

https://www.youtube.com/watch?v=04amc2r2DKA

The creators of this ident know that kids find slapstick violence hilarious, and have used it along with bright colours. Green and orange, which is now, to the watchers as the programmes colours. And the 'blob' character itself, is in ALL cbbc idents, a likeable character for children.  It is a 2d animation, as long as the character and colours are visually appealing to children, there is no need to create something especially detailed with its animation.

If a channel plays programmes which are typically aimed at adolescents, its more of a task to get a balance between seeming too young, or too adult. But E4 took a new approach, and appealed to adolescents interest for creativity.

E4 ident

https://www.youtube.com/watch?v=hDA8ZEkYA2E

This ident is very recognised for its creativity, flare, and standard of animation. This ident is 3d animation, it is 3d since we can see around the objects on screen, rather them being flat. This is made possible by using an X, Y and Z axis. It is made up of alpha channels, so each of the objects the chair, the trees ect. are created in photoshop can be all seen and put together.

MTV

https://www.youtube.com/watch?v=pMfylv54glQ

This ident is only made up of 3 layers, the footage of the beach, the pulsations animation and the logo. The footage is the bottom layer so everything else will be put ontop of it, the circles could have been created through using scale, and the logo comes towards the screen by using scale also. The blur is created through adjusting opacity. This used 2d animation, since the logo is flat.