Ident case study

IDENT CASE STUDY

The purpose of TV idents is to create a strong channel identity. So people instantly connect certain colours, styles, and effects, with your channel. The decisions on what you want your channel to project, should depend on the programmes it plays, and the audience who would want to watch these programmes. 

For example, if you were going to create an ident for a kids channel, you would have to create something that would visually grab a kids attention. An ident which does this is:

CBBC 'splat' ident:

https://www.youtube.com/watch?v=04amc2r2DKA

The creators of this ident know that kids find slapstick violence hilarious, and have used it along with bright colours. Green and orange, which is now, to the watchers as the programmes colours. And the 'blob' character itself, is in ALL cbbc idents, a likeable character for children.  It is a 2d animation, as long as the character and colours are visually appealing to children, there is no need to create something especially detailed with its animation.

If a channel plays programmes which are typically aimed at adolescents, its more of a task to get a balance between seeming too young, or too adult. But E4 took a new approach, and appealed to adolescents interest for creativity.

E4 ident

https://www.youtube.com/watch?v=hDA8ZEkYA2E

This ident is very recognised for its creativity, flare, and standard of animation. This ident is 3d animation, it is 3d since we can see around the objects on screen, rather them being flat. This is made possible by using an X, Y and Z axis. It is made up of alpha channels, so each of the objects the chair, the trees ect. are created in photoshop can be all seen and put together.

MTV

https://www.youtube.com/watch?v=pMfylv54glQ

This ident is only made up of 3 layers, the footage of the beach, the pulsations animation and the logo. The footage is the bottom layer so everything else will be put ontop of it, the circles could have been created through using scale, and the logo comes towards the screen by using scale also. The blur is created through adjusting opacity. This used 2d animation, since the logo is flat.