PLANET OF THE APES

1968-

-ADVANCEMENT IN SOCIETY

CURRENT ISSUES

-MODERN TECHNOLOGY

-HOW AUDIENCES HAVE EVOLVED

WHAT EXCITES THEM?

-STORYLINE

-MARKETING

Makeup advancement, expectation ahead of its time. 1960s released less hollwood movies that’s the previous 50yrs. Averaging at 1.6mill. planet of the apes big production. Rated a G equivalent to a PG.  

The 1960’s was a low point in hollywood, its showed strain keeping up with society, and made significantly less movies then each decade had in the previous 50 years. But planet of the apes made a monumental impact along with films such as ‘2001: A space oddesy’ recovering hollywoods reputation. Planet of the apes was groundbreaking mostly for its makeup, audiences where not used to seeing something so advanced for its time. Putting an instant expectation on the other films to bring something else ahead of its time. But, the next two films did not impress enough, stopping the film sequels for 30 years. At this time budgets for Hollywood films were low, averaging at about 1.6 million, but planet of the apes had a huge budget of 5.8million, It was a pre determined hit.

This is one of the original posters designed to market planet of the apes. Being that this picture was aimed at a wide audience young to old, male female, anyone who took an interest in science fiction.  You can see how the poster has included different marketing strategies to attract different audiences. The images, the good-looking hero, aimed at women. The beautiful damsel, aimed at men. The apes, aimed at science fiction nerds, there is something for everyone! Despite the obvious change in graphics and style, the techiniues to attract a wider audience is the same.

1970 Beneath the planet of the apes

1971 escape from the planet of the apes

Two remakes release within 3 years of the original, both with a very similar storyline, another set of astronauts arriving on a far future earth overrun by apes. So close to the original its obvious the 1968 hit made such an impact the next two films were made to profiteer from its success.  The budget was significantly less from the original along with the profit, the original grossed at 32 million in the US and the first prequal peaked at 17 million. Escape from the planet of the apes went even further down on budget and gross, the gross was nearly three times less than the original. Proving the similarity with the original was something which didn’t work. This clearly shows it needed at complete reboot, Tim Burton 30 years later took on completely rebooting it. Bringing back planet of the apes.

Budget- $3,000,000 (estimated)  Gross- $17,489,009 (USA)

Budget  $2,500,000 (estimated)  Gross  $12,300,000 (USA)

(PICTURE)

Planet of the apes 2001

-       What country and era each version made in and what impact this might have on each of the way the versions where made.

USA, 60s a time where there was a lot of issues in society.

-       What the budgets were of each version and how this might impact production.

The original buget was 5.8 million ( big at the time) the two films made shortly after were significantly less

           Are the intended audiences for each version the same?

-       Were there any other successful films that made have had an impact on the production of this remake?

-       What social or political issues were going on at the time of each version?

-       Were the reasons for the remake artistic or financial?

financial

-       How was each version marketed?

-       How did production and distribution technology impact on the production of each version?

         

-       How was news of the remake/reboot received by modern audiences?  How did modern audiences respond to the new version once it had been released?