corporate promo work

The sole purpose of creating a promo video is to create awareness of the service or brand. The aim is to attract as many customers as possible, whilst staying true to the business and not creating 'false advertisement'. Although you want the video to include a lot of information it has to have a clear message, which is put across throughout. A jumble of information is more likely to confuse the audience rather than attract them, which is why its vital to be precise and structural with your points; talking about one aspect of the business at a time. The planning for a promo video outweighs all other aspects, it has such a high importance when doing things such as interviews. You cannot enter an interview with no questions, and before even planning the questions you must research the business and consult the client onto what responses they want to be shown in the video. Filming the business/service in its natural state, and collecting a varied amount of interviews on camera as possible, leaving plenty of footage to choose in post production.

Virgin Atlantic Promotional Video
https://www.youtube.com/watch?v=Hbib-A6NpW8

This advert is aimed at a a universal audience, after receiving complaints of sexism in the last campaign, virgin has made a conscious effort to even out the 'eye-candy' for both men and women. The ad evens it out by including a short sequence of attractive pilots being applauded and gushed over by a crowd of women, and a comical shot of men walking through an x ray exposing their underwear. The advert has to set the tone of the company and virgin is one of the more expensive ways to fly. Therefore it is important that the advert shows it as a classy, enjoyable, yet comfortable experience. The whole ad is very surreal and glamorous, a dramatised vision of how it feels to fly with Virgin. At a high graphic level, the ad cost a huge 6m, massively contributing to making it look and feel top class.