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'Genre is an endlessly flexible tool for artists to connect with the audience most likely to enjoy their work.'
Genre categorises films, separated by what emotions they make the audience feel, techniques used in them, and storylines.
A world without genre, a world where the audience have less control over the movie they are about to watch. If a film exceeds the expectations of a genre, half of its potential audience have already ruled it out due to a predetermined opinion on films that fall within it. So what would happen if genre didn't exist?
Is structuralism in genre actually what makes them great, and do we take comfort in having a level of predictably over them.
Genre theory is exploring each individual genre and how they adapt over time. Analysing specific genres and how they overlap with others and become sub-genres.
Structuralism is every detail being used throughout films, something to make the audience feel an emotion, for example placing knives in the background of a shot to make the viewer feel uneasy.
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